Market Gravity helps the world’s leading companies create and launch innovative products and services, fusing together customer insight, commercial rigour and design experience. This puts customers at the heart of the design process and a collaborative method builds momentum to launch. Clients include Boots, Aegon, Barclaycard, HSBC, The AA and RWE npower. Market Gravity is located in London, New York and Edinburgh.
Market Gravity was retained by a large credit card company to survey the attitudes of German consumers to online loans. They then approached us to translate the transcripts of about 50 survey respondents into English.
Time and budget constraints made this an impossible task for one single translator, so instead we put together a team of two translators to read through all the responses and produce a summary – quicker, less expensive and more effective.
This innovative thinking paid off. Market Gravity was able to complete the consultancy on time and on budget, and their client was delighted.
"Cicero took the time to understand our brief and objectives upfront, which meant they were able to be proactive in suggesting alternative, more time-efficient solutions while still meeting our client’s goals. The new approach Cicero devised was especially beneficial as it enabled us to bypass the raw data analysis, freeing up our team to spend more time on other project workstreams, and ultimately to over-deliver against client expectations."
Harriet Mason, Engagement Manager, Market Gravity
Feel free to give us a call or send over an e-mail and one of our team will advise you on whatever it is you need.
+44 (0) 1892 676655
86-90 Paul Street
+44 (0) 20 7099 5533