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The need

When decided to expand into East Africa, an urgent translation of all of its customer communications and marketing material into Swahili was required.

The solution

Being aware of the potential issues with translating a marketing text into Swahili from the outset helped us achieve a quality translation. The fact that Swahili is traditionally a nomadic language means that it hasn’t really been adapted for an urban business world so this could have caused problems if we were not already aware of this. Also, although only a few million people speak Swahili, it is a primary language in several African nations including Tanzania, Kenya and Rwanda. We ensured that our translations were understandable and acceptable to users in all of these countries.

The result were able to accelerate the expansion of their business in several new markets.
Cicero Translations Case Study

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